AI Insights · Timothy · October 2024
Top 5 Film & Television Apps Performance in Ghana - Q3 2024
Explore the performance trends of the leading Film & Television apps in Ghana during Q3 2024, with insights from Sensor Tower's data.
In the third quarter of 2024, the Film & Television app market in Ghana showcased diverse performance trends across the top five applications on the unified platform. Here's a detailed look at how these apps fared during this period, based on Sensor Tower's comprehensive data.
MovieBox - Movies & TV Shows demonstrated a notable surge in weekly downloads, peaking at approximately 38.3K in the week of August 12, followed by a gradual decline towards the end of the quarter. Its weekly revenue began modestly in August, reaching a high of about $28 by mid-September. The app's weekly active users showed a consistent increase throughout the quarter, culminating in approximately 66.4K by the end of September.
StarTimes ON-Live TV, Football experienced a steady weekly revenue stream, peaking at about $16 in early September, before tapering off. The app's weekly downloads reached a high of 21.1K in mid-August but saw a downward trend towards the end of the quarter. Active users showed a similar pattern, with numbers peaking at 33.7K in early August and gradually decreasing to 21.5K by the end of September.
Netflix maintained a relatively stable weekly revenue, with fluctuations between $74 and $115 throughout the quarter. Weekly downloads witnessed a gradual decline, starting from 13.4K in early July to about 10.7K by the end of September. Despite this, Netflix's weekly active users remained robust, hovering around 740K, showcasing its strong foothold in the Ghanaian market.
DramaBox - Stream Drama Shorts saw a decline in weekly revenue over the quarter, starting at $2.4K and ending at $1.5K. The app's weekly downloads fluctuated, peaking at 14K in mid-August, with a notable rise to 10.6K by the end of September. Weekly active users followed a similar pattern, showing an upward trend towards the end of the quarter, reaching approximately 52.8K.
Lastly, ShortMax - Watch Dramas & Show experienced a gradual increase in weekly active users, starting from 29.4K in early August to approximately 40.7K by the end of September. Weekly downloads were variable, with a peak of 27.9K in early July, followed by a decline towards the quarter's end. Revenue remained relatively stable, fluctuating between $523 and $905.
For further insights and detailed analytics on app performance, visit Sensor Tower.
